Camping World announced on July 27 that it will no longer be a truck series sponsor after the 2022 season. Now NASCAR has revealed its replacement. The craftsman will return starting in 2023.
NASCAR announced the news at Daytona International Speedway on August 26, hours before the Xfinity Series race. The first part of the announcement revealed that Stanley Black & Decker will now be the official sponsor of the NASCAR instrument, which is expanding based on an existing deal with Joe Gibbs Racing. NASCAR then revealed that Craftsman will return as the truck series’ main sponsor starting in 2023.
“We are celebrating the return of the NASCAR CRAFTSMAN truck series with our customers, distribution partners and employees,” said Doug Redpath, Head of Hand Tools, Accessories and Storage at Stanley Black & Decker. “From proud homeowners and home builders to car enthusiasts and master mechanics, CRAFTSMAN has been the brand generations trust to get the job done.
The Truck Series represents original, bold and proud drivers and fans, who embody the same characteristics as our CRAFTSMAN brand. We look forward to our return at Daytona in 2023 to reunite with our loyal fans as we begin this new chapter in NASCAR history.”
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The red banner will return for 2023
There was a healthy dose of blue and yellow in the Truck Series during its Camp World time as the Series’ main sponsor. There will be a big change now with NASCAR moving into the Artisan Era.
As revealed by NASCAR during its August 26 press conference, the Truck Series’ red logo will return to match the Craftsman’s color scheme. This will provide a throwback look to longtime fans of the National Series.
The Craftsman previously served as a merit sponsor for the truck series during its second-ever season (1996). Although it was the presentation sponsor during the truck series’ first-ever season in 1995. The company remained in that role through the 2008 season when Johnny Benson Jr. won the championship.
He then took over Camping World in 2009 for the Ron Hornaday Jr. Championship season. He spent 14 years as title sponsor. This deal expires after the 2022 season.
The tradition of other truck series will continue
The press conference focused on the return of the craftsman and his role in the truck series moving forward. However, a press release from NASCAR provided important details about the 2023 season.
The release stated that Craftsman will have an exclusive branding in the Triple Truck Challenge. This was a small detail in the middle of a larger message, but it did confirm that the rewards program that awards race winners $50,000 over three events will continue into the future.
Granted, there weren’t any rumors about the show’s disappearance from the Truck Series. It’s good to get confirmation while the series prepares to offer a new sponsor.
“Stanley Black & Decker is an innovative company with a rich history in our sport and these new agreements connect our brands in a real and meaningful way,” said Daryl Wolf, Executive Vice President and Director of Revenue at NASCAR.
“We know NASCAR fans are loyal to the brand and understand how important tool performance is in racing. We are excited to see how this official partnership deepens the relationship with our racing community while bringing back CRAFTSMAN, the brand that started it all in the Truck Series.”
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