Texas beer brand launches new line of outdoor clothing and gear

With outdoor temperatures expected to drop enough to actually enjoy the outdoors in the coming weeks and months, popular Texas firm Shiner has announced a new collaboration with Academy Sports + Outdoors and its Magellan Outdoors brand to help people across the country do just that. That, but with a little extra Lone Star style.

Starting Friday, August 19, a wide new selection of Shiner and Magellan co-branded apparel and merchandise can be snapped up in time for future tailgate parties, hunting trips, camping trips, or lazy patio afternoons.

It’s another sign that the so-called “Shiner Micro Brewery” has long become a big name across the country. Shiner beer has been distributed to every state except Hawaii for years, and its signature yellow bottles and cans have been featured on popular TV shows including king of the hill And the Too bad And also on the silver screen in the popular comedy Remnants.

Best things we ate this week: Sausage Bar, New Shiner Beer, and Crovin Churro
The new Shiner X Magellan collection features clothing and camping gear.
The new Shiner X Magellan collection features clothing and camping gear.(Shiner X Magellan)

To be clear, this new line for both men and women isn’t all about a few T-shirts or hats from this iconic Shiner brand. Apparel includes quilted jackets and hoodies with a new fall camouflage design and multiple sock designs. Ten different styles of hats featuring a Shiner hood will also be ready to wear. Of course, there are shirts, but there are also well-fitted hunting shirts that feature SPF protection and trendy plaid designs with pearl buttons.

Perhaps the gear is to take this Shiner focus kit to a new level. The director’s back chair features a padded back, cooled by a zip cover and a beverage holder, while the Shiner “Base Camp” canopy tent will have neighbors convinced you’re running the Shiner Bock Beer Festival booth. An array of trendy coolers, insulated mugs, decorative bottle openers, and even a barrel-shaped grill will add Shiner Bock flair to your get-together.

The Shiner X Magellan collection will be available at all 262 Academy Sports + Outdoors locations nationwide. Read more and shop from Academy.com/shiner.

Shiner X Magellan Barrel Grill.
Shiner X Magellan Barrel Grill.(Shiner X Magellan)
The new Shiner X Magellan collection features clothing and camping gear.
The new Shiner X Magellan collection features clothing and camping gear.(Shiner X Magellan)

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