Performance Brokerage Services George Chaconas advises on the sale of Cowboy Harley-Davidson and Cowboy Powersports, at 4 locations in Texas, to Ed Morse Automotive Group

Performance Brokerage Services, a leader in buying and selling business, announces the sale of Cowboy Harley-Davidson and Cowboy Powersports, at 4 locations in TexasFrom Sheila Amphrey and late Walter Amphrey Ed Morse Automotive Group

Irvine, California.And the September 13, 2022 /PRNewswire-PRWeb/ – Performance Brokerage Services, North Amarica The larger-volume brokerage firm is pleased to announce the sale of Cowboy Harley-Davidson, with locations in AustinAnd the Saint AnthonyAnd the Beaumont, Texasalong with Cowboy Powersports of Beaumont, Texas From Sheila Amphrey and late Walter Amphrey Ed Morse Automotive Group.

Cowboy Harley-Davidson and Cowboy Powersports dealerships acquired late Walter Amphrey In 1999. Walter, known in Southeast Texas The community for his charitable contributions and reputation as a successful attorney, combined with his passion for motorcycles, was a natural fit as the owner of the sale of the legendary Harley-Davidson brand. Walter realized that focusing on customers and improving the overall selling experience would set them apart. The agent organized charity tours and hosted local artists to create an environment the community wanted to be a part of.

Over the years, dealerships have remained true to the core values ​​they were founded on and have built a community of riders who knew they would always be treated fairly when visiting cowboy dealerships. After Walter passed away in 2021, and after 23 years of business growth, Sheila AmphreyWalter’s wife decided it was the right time to sell agents.

After the sale, Sheila commented, “I’d like to thank George Chaconas And the Courtney Bernard For performance brokerage services to introduce me to it Teddy Morse And the Randy Hoffman From the Ed Morse Collection, to purchase our 3 Harley-Davidson Dealerships and Powersports Dealers. Teddy and Randy were great and very professional to work with. We spoke with 6 other potential buyers, but Teddy’s group was the best fit because they are also a family owned business. The group would work perfectly with our employees and that was our main goal. Thank you again.”

Over the past five years, Performance Brokerage has advised on the sale of more than 300 agencies, making it the largest brokerage firm by volume in the world. North Amarica. In 2021, the company completed 72 deals, setting a record year. George C Chaconas“I’ve known Umphreyy for years, and reached out to Sheila after her husband Walter passed away, to offer condolences,” Sheila said she would consider selling the dealerships, so I introduced her to Our client, Ed Morse Automotive Group. Teddy MorseChairman and CEO of the group, and an avid Harley rider, took the opportunity to own a Harley-Davidson dealership. Given the breadth and complexity of this transaction, we were able to overcome many challenges that arose through the buying and selling process. Both parties were pleased to work with and ensure a quick close, given the agents moving from one family owned business to the next. We look forward to continuing the successes of the Ed Morse Automotive Group and growing its portfolio. I want to thank Sheila AmphreyAnd the Michael HavardThe lawyer / partner and Carol DeBerryCFO, for their outstanding support during this transaction and congratulations on the sale. We would also like to say thank you Teddy MorseAnd the Randy Hoffmanfull Ed Morse team for the opportunity to assist them with their first acquisition of Harley-Davidson.”

Ed Morse Automotive Group is headquartered in Delray Beach, FloridaFamily owned and operated for over 75 years. The company was founded by Ed Morsewho founded Morse Motors in 1946, and is now under the leadership of Ed’s grandson, Chairman and CEO, Teddy Morse.

The Cowboy Harley-Davidson and Powersports acquisitions will add the first motorsport franchises to the group’s lineup, take its dealership count to more than 30, and add nearly 140 employees to its workforce of more than 1,800.

Teddy Morse Share, “George, thank you for all your help!” Randy HoffmanCOO, Ed Morse Automotive, “When we were in the market to get into the Harley-Davidson and Powersports business, one name kept popping up as a Harley-Davidson expert and broker, George Chaconas Performance brokerage services. George introduced us to Cowboy Harley-Davidson & Powersports dealerships, and we’re excited to acquire them all and grow our footprint in Texas. Teddy Morse And I want to thank George and his team for helping facilitate this big and special acquisition. We thank him for giving us the opportunity and look forward to growing these dealerships as we diversify our automotive and geographic holdings.”

Agents will remain in their current locations:

  • Cowboy Harley Davidson Austin at 10917 South I-35 Frontage Road in Austin, Texas

  • Cowboy Harley Davidson Beaumont At 1150 I-10 South Access Road in Beaumont, Texas

  • Cowboy’s Alamo City Harley-Davidson at 11005 I-35 Frontage Road in San Antonio, Texas

  • Cowboy Powersports Beaumont V1280 I-10 inch Beaumont, Texas

He represented the Ed Morse Automobile Group Jeffrey C. Dwyer From Dwyer Legal Group in Fort Lauderdale, Floridaby Gregory Doughertyand CPA and Partner at Crowe LLP in Tampa, Florida.

Sheila Amphrey he represented him Lance Fox Creighton, Fox, Johnson & Mills, PLLC at Beaumont, Texas.

About performance brokerage services

Performance Brokerage Services, Inc. she North Amarica The largest brokerage in the trade, specializing in the activity of buying and selling cars, recreational vehicles, commercial trucks, sports, and equipment dealers.

With over 25 years of experience, 700 dealerships sold, and a 90% closing rate, the company’s reputation is unparalleled and governed by the utmost in ethical behavior and integrity.

The company offers a unique approach by offering free estimates of value with no upfront or reserve fees, no reimbursement, and payment of success fees only after the deal is closed.

Headquartered in Irvine, Californiaand supported by 7 regional offices in UtahAnd the TexasAnd the FloridaAnd the VirginiaAnd the OhioAnd the New JerseyAnd the CanadaClients benefit from national exposure with local representation.

As trusted and respected experts in this field, the company employs an extensive network of lawyers and accountants, hundreds of registered buyers and long-term relationships with various vehicle manufacturers.

For more information about the services offered by Performance Brokerage Services, visit

Media connection

Courtney BernardPerformance Mediation Services, 813-569-6250, [email protected]

Performance brokerage services from SOURCE

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