TikTok star Frances Bourgeois is taking his love of trains into fashion — thanks to the second collection from Gucci x The North Face.
The Italian luxury brand has gone in full force to the UK, its home country, for its new campaign. Filmed at Oakworth Station in Keighley Railroad and Worth Valley, the collaborative video features Bourgeois as a train conductor driving cars full of Gucci x The North Face models. In true Gucci style, the film is saturated with vintage colored filters reminiscent of the ’60s and ’70s.
“Please remember to enjoy the wonderful landscapes over time,” Bourgeois says over the intercom as Gucci models draw hearts on train windows, punch maps and wave outside, scrolling through their fingers. The TikTok star is fully in his element, dressed as a stylish conductor while checking tickets, whistling and pushing the food cart.
As for the apparel itself, The North Face’s signature fluffy received the Gucci treatment in green, black and beige hues covered in the house’s “GG” logo. Knitwear in similar colors is embellished with “The North Face” slogans and layered over multicolored floral sweaters. The second co-op also punctuates a home monogram, woodland and floral prints across track pants, puffy jackets, and accessories, including bucket hats, beanie hats, backpacks, belt bags—even trendy water bottle holders.
In terms of footwear, Gucci has teamed up with The North Face on co-branded footwear for their second collection. Supposed to be effective for navigating walking trails and urban streets, the main visual style included a lace-up silhouette with a zigzag platform sole, rope laces and large Gucci x The North Face logos on the sides. Although sharp black was the most obvious, the pattern was briefly glimpsed in a darker orange as well.
Gucci is the latest fashion brand to take advantage of viral TikTokers as the stars of the campaign. In recent months, other video app social media influencers like Wisdom Kaye, Addison Rae, Charli and Dixie D’Amelio have starred in Coach, Pandora and Hollister ads. Other aspects of the industry followed suit; This year, Men’s Fashion Week similarly saw digital stars Amelie Zilber, Nils Kessel and Blake Gray sitting in the front rows of brands like Etro and Prada. How this continues into the 2022 season, especially with Fashion Month only weeks away, remains to be seen.
Watch Gucci’s Year of the Tiger campaign.