The American Retailer is a retailer of recreational sporting goods in the United States with approximately 260 stores across the states and a portfolio of more than 25 private brands. It has deep consumer connections and growing omnichannel and digital capabilities. The company offers a wide range of sports and camping equipment, footwear, apparel and more through its retail and e-commerce platform. The customer was looking to accelerate digital transformation initiatives by revitalizing the mobile channel, achieving seamless business continuity, upgrading digital testing, enhancing DevOps to integrated DevSecOps, fully automating data architecture (test data management) and provisioning environment (test management environment), and set up Real-time dashboard, Verita (a Cigniti owned tool), across small cross-functional teams.
Guided by extensive retail experience, Cigniti has delivered on all fronts and demonstrated business value with full Americans with Disabilities Act (ADA) compliance for both websites and mobile apps, faster time to market from once in two months to a week, 14% increase in productivity, and increased Performance engineering coverage from 16 to 80 stores, and helped to cover 65% of applications with automation from 30% previously. Cigniti leveraged Verita to develop a customized, real-time dashboard for the retailer.
Reflecting on the partnership, Srikanth Chakilam, CEO of Cigniti, said: “The strategic engagement with US retailer Fortune 500 is testament to retail companies’ reimagining how they deliver services to customers digitally. This has huge implications for the retail value chain and its adoption of next generation technologies. Next. Cigniti’s proven AI-powered retail solutions help leading retailers better align with their evolving markets and transition to ‘Digital-First’ with confidence.”
“With the increasing need for digitization in retail, Cigniti is helping us with a seamless digital transition to provide superior customer experiences while enabling high scalability and growth from contemporary channels such as mobile,” praised Head of Quality Assurance, the US Fortune 500 retailer.
Listen to the Martech Cube Podcast for forward-looking Martech trends, Martech news, and fast updates from business experts and leaders!!!